Ellen Jaffe Jones is a U.S. consumer, health and fitness journalist and author. She is the author of Eat Vegan on $4.00 a Day: A Game Plan for the Budget Conscious Cook. She is a former 2-time Emmy-winning TV investigative/consumer reporter/anchor. Ellen wrote her book after her mom, aunt and both sisters got breast cancer. Figuring out how to avoid family genes and medical history became the investigative reporting job of her life. At 58, Ellen Jaffe Jones is “The Veg Coach.” She is a personal trainer, running coach, author, and teaches healthy cooking classes designed by respected doctors and registered dietitians.